About us
“An expression of ourselves, and the community”.More than a magazine, we connect through communicating. Passionate about the people we’re surrounded by and promoting an idyllic regional lifestyle.
Re-emerging under new ownership /
Re-emerging under new ownership /
Back after a three-year hiatus
Coming to shelves Summer 2024First printed in 2003, South Coast Style gained an audience from across the coast and further afield in the nation, its final print run was in 2021, until now.
The publication changed hands in July 2024, and its new owners will relaunch on Australian shelves in time for Summer 2024.
With an entirely new look logo and upmarket luxury feel, they foster the same love for the region and a curiosity in listening and sharing stories.
Meet the team
Born and raised on the South Coast. 
Holly McGuinness
EDITOR-IN-CHIEF / CO-OWNER
With a solid background in community, commercial and agriculture journalism. Holly will write, edit, and design the pages of South Coast Style.
With a clear passion for connection through storytelling and a flair for creativity, Holly brings a thoughtful yet thorough approach to the print media landscape.
Nick Crowther
HEAD OF OPERATIONS / CO-OWNER
Nick is well-known as the face behind Berry stopover, iv coffee, which has been caffeinating locals and commuters since 2019.
He has the entrepreneurial know-how and lives and breathes supporting local community, for which he’s become well known. With a camera in hand, Nick will cover creative direction and behind the scenes business operations.
Our Core Values
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South Coast Style is both an expression of ourselves, and the community. It’s an opportunity for the region to have an authentic voice that goes deeper than social media accounts or traditional concepts. This is an opportunity for people from all ages and walks of life to showcase their unique identities and perspectives, in a format that feels real, honest and luxurious.
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We value the local community, and see the magazine as a tool to foster connections across South Coast. The region has so much going for it, and we’re passionate about making that known- not just to locals, but to anyone interested in the South Coast. By telling unique stories, we’re creating opportunities for inspiration, connection and growth.
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As South Coast locals, we know just how vast and unique the region is, and we have a genuine desire to showcase the entire region, and the people that make it what it is. With our journalistic approach, small business experience, and local knowledge- we have a unique perspective and a rare opportunity to do something authentic and genuine.
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We know how important it is to be real and honest with the community. As locals ourselves, readers will already know they can rely on us to share honest information, and to be a real reflection of life on the South Coast. We aim to build on this trust by telling a vast array of stories, and sharing perspectives of those from all walks of life.